Ìð¹ÏÊÓƵ

Assurance of Learning for Undergraduate Students

The Lubin School of Business is committed to continuous improvement and maintaining the highest standards in business education. Our Assurance of Learning (AoL) process ensures that students are achieving meaningful learning outcomes aligned with the mission of the school and the expectations of today’s global business environment.

Lubin has established a set of undergraduate BBA learning goals that apply to all of our undergraduate programs. These goals guide curriculum design, shape faculty instruction, and serve as the foundation for assessing student learning across the business core and each major.

Undergraduate BBA Curriculum and Learning Goals

The Lubin School of Business has the following learning outcomes for all BBA majors-all of whom complete the 30-credit business core that includes: Contemporary Business Practice, Managerial and Organizational Concepts, Business Law, Managerial and Financial Accounting, Financial Management, Principles of Marketing, Business Analytics and Business Strategy (Capstone Course). All Lubin students complete the Lubin Pace Path and the Professional Planning and Practice for Internships and Careers course.

Learning Outcome 1: Persuasive and Impactful Communication

Students demonstrate the ability to communicate clearly and effectively in professional contexts, both in writing and orally.

• Business Communication and the Lubin Pace Path professional development sequence provide structured opportunities for students to develop written and oral presentation skills.
• Students deliver formal presentations, create business reports, and practice professional communication through interviews, networking events, and case competitions.
• The Lubin Sales Team offers real-world experience in persuasive communication by competing in regional and national sales competitions.

Learning Outcome 2: Critical Analysis and Data Integration

Students apply analytical reasoning and integrate data to evaluate complex business issues and support sound decision-making.

• Analytics is integrated across the curriculum in all BBA programs, with students working on data-driven projects in courses like Business Analytics, Financial Modeling, and Marketing Research.
• An Analytics Boot Camp provides intensive, hands-on training in Excel, R, Tableau, and other industry-standard tools.
• The Wall Street Acceleration Program prepares students to use data in real-time financial scenarios and introduces students to leading executives in the field of Finance for networking and career opportunities and advice. Students are also trained in using Bloomberg terminals and complete investment simulations in the student-managed investment portfolio course.
• The IDM (Interactive and Digital Marketing) Lab supports student work with digital analytics, consumer insights, and performance measurement for campaigns.

Learning Outcome 3: Ethical and Socially Responsible Global Decision-Making

Students evaluate the ethical dimensions of business decisions and recognize the broader social and global implications of their actions.

• Courses across the curriculum include ethics cases and frameworks, while BUS 101 introduces students to ethical reasoning and global responsibility from the outset.
• Students explore DEI, sustainability, and corporate social responsibility topics in both classroom discussions and experiential projects.
• Many courses incorporate global business cases and international perspectives to help students develop a socially responsible worldview.
• Students are required to take an international business course as part of the Lubin curriculum.

Learning Outcome 4: Innovative and Collaborative Problem Solving

Students use creativity and teamwork to develop and propose effective solutions to real-world business problems.

• Team-based projects are a staple of the curriculum, encouraging students to collaborate on strategy, innovation, and implementation in a variety of business contexts.
• Lubin students compete in the National Student Advertising Competition to develop and pitch integrated campaigns to national clients as part of a competitive national program. The event is hosted annually on our NYC campus for District Two.
• The Lubin Pace Path supports innovation and leadership development through a curated co-curricular journey that includes mentoring, teamwork, and creative problem-solving.
• Participation in business case competitions and consulting projects gives students practical experience in generating innovative solutions collaboratively.

Learning Outcome 5: Discipline-Specific Knowledge by Major

Students demonstrate knowledge and skills relevant to their chosen major, preparing them for careers or further study in their field.

Each major has a customized assessment plan to ensure students meet field-specific competencies. Our core course coordinators manage the core to ensure the development of knowledge and skills for advancement in each discipline.

Lubin is on the cutting-edge infusing technology such as the use of large language models and digital tools to prepare students for the evolving world of work.

Our New York City and Pleasantville locations offer a wide range of guest speakers, real-world projects, and opportunities for students to network in their chosen fields and practice collaborative learning with industry executives.

Career Readiness and Outcomes

Career development is central to Lubin’s Assurance of Learning efforts. The Career Services team provides students with support for resume development, interview preparation, and internship/job placement. We have one of the largest career services departments in the New York City area with hundreds of events and opportunities for students. We host employer spotlights, and career fairs and provide one-on-one assistance in career searches.

Career Services also tracks outcomes for graduates, helping us ensure that Lubin students are progressing into meaningful and relevant professional roles. These outcomes, combined with data from the National Survey of Student Engagement (NSSE) and other student feedback, inform our continuous improvement efforts.